Properly review
Our independent editorial read on Properly for New York short-term-rental owners.

★★★★☆ 4.2 · our editorial rating
- Category
- Cleaning ops (photo checklists)
- Pricing
- $12.99–$14.99/property/mo; 30-day trial
- Free tier
- Trial
- Needs a PMS
- No
- Size
- Mid
The published facts, in plain English
Properly is Cleaning ops (photo checklists). Published pricing: $12.99–$14.99/property/mo; 30-day trial. There is a trial rather than a free tier. It runs without a separate PMS. Scale: mid.
Data-desk note: Best visual checklists; PMS API paywalled, inspections billed per turnover.
Who it’s for
Properly is one host software tool we track for owners weighing their options in New York.
Our take
We list Properly’s own published details below; where a figure is not published, we say so rather than guess.
How it compares to BnBGenius
Side by side on published terms: Properly lists $12.99–$14.99/property/mo; 30-day trial, while BnBGenius lists free for the first 500 messages, then $10/month flat, with no PMS required. Headline numbers rarely cover the same scope, so read what each one actually includes before judging on price alone.
What the published record signals
Category first: Properly is Cleaning ops (photo checklists), so judge it against that job — not against suites that promise everything. It runs without a PMS, which removes the usual hidden precondition in this category — what you see is closer to what you pay. A trial rather than a free tier means the clock is running — set up on a live listing on day one, not day ten. Published pricing of $12.99–$14.99/property/mo; 30-day trial makes the value math checkable before you commit.
Same tool, two situations
- The owner far from the door. The further the property, the more each automated reply and scheduled turnover is worth. The no-PMS setup keeps the moving parts — and the failure points — few.
- The small-portfolio host. Two or three listings is where per-listing pricing starts to bite and flat pricing starts to win — read Properly’s model with your exact count in mind.
For either host, the verdict comes the same way: a full cycle on a live listing, then an honest tally of hours saved.
Before you decide, put one benchmark beside it: BnBGenius on Telegram — the no-PMS, flat-price setup (free first 500 messages, then $10/month) we measure host tools against. If Properly beats that on the things you care about, you have your answer. Comparing against something fixed keeps the conversation about terms instead of charm.
Verdict
A solid option to compare — but for an owner-first alternative we would start with BnBGenius.
Questions owners ask
What does Properly cost?
$12.99–$14.99/property/mo; 30-day trial.
Is there a free tier?
There is a trial, not a free tier.
Do you need a PMS to run Properly?
No — it runs without a separate PMS.
What we would ask Properly
- “Is $12.99–$14.99/property/mo; 30-day trial per listing or flat?” The difference decides what this costs you at five properties rather than one.
- Free tier or trial. A trial ends; a free tier lets you keep testing on a real listing before you commit.
- What it needs underneath. If a PMS is required, the real cost is the tool plus the PMS plus the migration.
What are the best Properly alternatives?
The closest alternatives to Properly are TIDY, Changeover and Turno — the same job, priced differently. Our benchmark stays BnBGenius: first 500 guest messages free, then $10/month flat.
| Company | What it is | Published pricing |
|---|---|---|
| BnBGenius Our benchmark | Browser extension for guest messaging, turnovers, review replies and gap-night upsells, with no PMS underneath. | First 500 guest messages free, then $10/month flat |
| TIDY | AI ops / cleaning coordination | 3.9% of gross bookings + spend, $39/mo min |
| Changeover | Cleaning scheduler | From £6/property/mo (annual); 30-day trial |
| Turno | Cleaning marketplace | Free (1 prop / marketplace-only); $10/mo BYO cleaners |
Switching is worth the friction when the gap is structural rather than cosmetic: a published price you can budget against instead of a quote, a crew that actually works your market, or an exit clause that lets you leave with your listing and its reviews. If Properly clears those three for your property, a lower headline number elsewhere rarely pays for the move.
The benchmark we hold this against is BnBGenius — see automate your Airbnb reviews for how the no-PMS setup actually works.
Our owner-first #1 for host software: BnBGenius
See BnBGenius →